Market Survey

Hello,

This market survey is conducted to help a company develop a new generation of high tech swim goggles. Your feed back is very important to us, as it will help the company customize its offering to better meet the market needs. It will take only about 4 minutes of your time to respond to our questionnaire. All answers are anonymous, and thus confidential.

Lap Swimming

1. Do you swim laps at the swimming pool?
Yes No (if you checked No, proceed to Question 12)

2. How frequently do you swim laps?
Nearly every day (5 or more times a week)
Once or several times a week
Several times a month
Once a month
A few times a year

3. You swim laps…
For pleasure
To workout
Other

4. Do you belong to a swim club?
Yes No

5. Do you swim competitively?
Yes No

6. Have you swum competitively?
Yes No

7. Do you wear swim goggles when you swim laps?
Yes No

8. If swim goggles designed for lap swim were available to acquire and display data in your field of view, which information would be most useful to you (5 left)?

Very useful
5



4



3



2

Not useful
1
Lap count
Stroke count & frequency
Split time/lap time/Elapsed time
Cardiac frequency
Calories count
Water temperature
Workouts downloaded off the Internet or programmed manually in your swim goggles
Other

9. If swim goggles were available with those parameters you rated most useful above, how much would you pay?
Less than $50
$50 - $100 (examples in this price range: Game boy, stop watch)
$100 - $150 (examples in this price range: Nike sport shoes, heart rate monitor)
$150 - $200 (examples in this price range: network walkman, MP3 player)
$200 - $250 (examples in this price range: Speedo Bodyskin swim suit, Nike pedometer)
$250 - $300 (example in this price range: X-box)
$300 - $350 (examples in this price range: High end sports watch with GPS, compass, altimeter etc…)
More than $350

10. If additional Internet services were available, how often would you use them?

Very
frequently
5



4



3



2


Never
1
Download generic workouts to your swim goggles
over the Internet
Download custom workouts prepared by swim coaches,
after analysis of your data
Access to your records for statistical information
Consult with the medical staff (doctor/physical therapist)
Consult with a nutritionist
Other

11. How much per month would you be willing to pay for specific Internet services that are of interest to you?
less than $5/month
$5/month
$10/month
$15/month
More than $15/month

Open water swimming
(swimming a distance in rivers, lakes and seas/oceans)

12. Do you happen to swim in open water?
Yes No (if you checked No, proceed to Question 16)

13. When you practice open water swimming, do you wear swim goggles?
Yes No

14. If swim goggles designed for open water swimming were available to acquire and display data in your field of view, which information would be most useful to you?

Very useful
5



4



3



2

Not useful
1
Heading
(allows you to maintain a direct path)
Absolute distance swum
Elapsed time
Stroke count & frequency
Cardiac frequency
Calories count
Water temperature
Underwater Depth
(how deep underwater can you go?)
Workouts downloaded off the Internet
or programmed manually in your swim goggles
Other

15. If open water swim goggles were available with those parameters you rated most useful above, how much would you pay?
Less than $50
$50 - $100 (examples in this price range: Game boy, stop watch)
$100 - $150 (examples in this price range: Nike sport shoes, heart rate monitor)
$150 - $200 (examples in this price range: network walkman, MP3 player)
$200 - $250 (examples in this price range: Speedo Bodyskin swim suit, Nike pedometer)
$250 - $300 (example in this price range: X-box)
$300 - $350 (examples in this price range: High end sports watch with GPS, compass, altimeter etc…)
More than $350

Recreational aquatic activities
(Such examples of recreational aquatic activities are playing with family, children, body surfing, exploring under water etc…)

16. Do you wear goggles when you practice recreational aquatic activities:
at the swimming pool? Yes No
in rivers, lakes, salt water? Yes No

17. If swim goggles designed for recreational swimming were available to acquire and display data in your field of view, which information would be most useful to you?
Very useful
5



4



3



2

Not useful
1
Instantaneous swim speed
(how fast can you swim?)
Underwater Depth
(how deep underwater can you go?)
Cardiac frequency
Calories count
Water temperature
Absolute distance swum
Time
Other

18. If recreational swim goggles were available with those parameters you rated most useful above, how much would you pay?
Less than $50
$50 - $100 (examples in this price range: Game boy, stop watch)
$100 - $150 (examples in this price range: Nike sport shoes, heart rate monitor)
$150 - $200 (examples in this price range: network walkman, MP3 player)
$200 - $250 (examples in this price range: Speedo Bodyskin swim suit, Nike pedometer)
$250 - $300 (example in this price range: X-box)
$300 - $350 (examples in this price range: High end sports watch with GPS, compass, altimeter etc…)
More than $350

19. What is your age group? 20. What is your gender? 21. What is your annual gross income?
7 to 12 years old
13 to 18 years old
19 to 25 years old
26 to 60 years old
61 and older
Male
Female
less than $20.000
$20.000 to $50.000
$50.000 to $75.000
$75.000 to $100.000
more than $100.000


22. Your country:


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